SUPERDRY SS23
summer campaign

Art Direction, Design, Illustration
Project Overview
Art direction and concept design for the Superdry
SS23 Festival campaign.
My Contributions
Creating a style guide for the campaign, including Photography, styling, hair & makeup and location.

As well as the creative direction and concept "After Dawn/After Dark". Looking at how summer holiday style can take you from the pool terrace to the dancefloor & back again