SUPERDRY SS22
Hero campaign
Art Direction, Design, Illustration
Project Overview
Superdry SS22 hero campaign in collaboration with Beabadoobee. The campaign consisted of four drops; New Season, Spring Refresh, Summer Shop, Festival Edit, throughout the SS22 season.
The Hero creative for the campaign was a 60-second video split
into 15 second edits for each style drop. The illustrations were used to add an aesthetic that complimented the modern vintage style
of the season and Beabadoobea's DIY bedroom style.
My Contributions
Involvement in all aspects of the project from creative concept, campaign planning, pre-production creative development with film & stills teams, styling and hair and makeup.
